Dear Hi-baller Marketing people:
So I decided to contact you because I was at the latest StarupWeekend.com in San Francisco. And you had sponsored it, so your drinks were there. And I drank them and I liked them and I was going to write how much I liked them and why but I got distracted by your website because it’s so annoying.
First of all, it’s Flash. Flash is pretty, but if I am coming to your website because I want to contact you, I don’t want to get the equivalent of “please hold” while your flash website spins through it’s thirty seconds or so of download and setup time. Also, it is impossible to bookmark pages on a flash site. Next time, stay away from flash. It’s stupid and serves no one other than the design firms who profit from making it.
Second of all, congrats on getting the #1 Google hit for “highball energy drinks” but that’s not what I clicked on at first because the description is “setstats. CLUB SODA. GRAPEFRUIT. LEMON LIME. WILD BERRY. ORANGE. ORIGINAL. ABOUT US. WHERE TO BUY. MEDIA. HIBALLERS. DISTRIBUTION. CONTACT US. PRODUCTS …” and I automatically assumed it was a spam site. You need to fix that. I can probably do that for you if you want to hire me.
Third of all, I was able to find the email address to give you feedback at but it was a graphic so I had to read it and transcribe it over in my gmail window. I couldn’t just click. This is bad because when you put a barrier like that between yourself and the people who want to contact you a certain percentage are just going to give up. Well maybe that’s what you intended. And why are you using the address “info” anyway? All the ‘bots know to put “info” before @address and have since like 1999. I imagine you’re getting spammed to death. Please use a web contact form like normal people.
The graphic design is good. Whoever did that for you was worth every penny.
Anyhow, about the drinks: they are awesome. They pepped me up without making me strung out. And I was not afraid to drink them. I live in the City and get handed free promotional samples of energy drinks ALL THE TIME, it’s like some big guru business person said there was gold in the energy drinks market and everyone and their cat is making one. Seriously, I have a dozen in my fridge. They are for guests. I am afraid to drink them because they look poisonous. One, they are full of corn syrup. Two, they look like liquid crack. I’m afraid if I drink them I’ll end up all tweaked out and shaking. But the hiballs look like those fruit sodas which are mostly fruit juice and carbonated water. Also you have a flavor that’s just simulant and fizzy water, which is cool because I’m always on a diet. I had another one that was some berry flavor and it was also cool because it was like 70 calories. And it tasted pretty good and didn’t make me cracked out. So I will probably start buying them now, esp if you can get them into Trader Joes (where I buy most of my food that’s not from Farmer’s markets).
I probably never would have discovered your drinks if you hadn’t sponsored Startup Weekend. Also, I like companies that do stuff like that. So thank you.
-Amy Lightholder
ps: the glass bottles are cute too
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